17 Facebook Post Ideas You Need In Your Toolbox

You might be the most creative cookie on the block, but the truth is we all get frustrated trying to come up with Facebook post ideas that are consistently interesting, exciting and relatable enough to win audience attention.

Even the most famous writers have moments with head in hands, staring wearily at a blank screen or a blinking text cursor on a Facebook box. Bob Dylan, for instance, got so sick of writing that he hid out in a cabin in Woodstock for a while. Imagine how we would have handled the Facebook cursor!

You may have noticed from that stats on your Facebook page that your posts aren’t actually being seen by all of your audience. That’s because over the past few years, Facebook has been slowly changing the way it calculates what pops up in our news feeds.

So how do we use this to our advantage?

Make Your Facebook Post Ideas Count

One of the reasons Facebook does this is so they can provide users with the most relevant content to them. Obviously it’s a bit of a guess, but they have a number of ways to figure that out- the biggest being how effective and engaging Facebook thinks your post is.

This is fantastic news for you.

Why? Because now more than ever before, if you know how to write high-quality posts and figure out what your audience love (and give them more of it), you’re on your way to bigger numbers and a buzzing phone in your pocket.

While we all want to tell our audience directly how awesome our product or service is, it’s best to do this sparingly. What we recommend is to cover your Facebook in relatable, useful content for your audience, and throw in the occasional sales post. Everyone does it differently, but an 80/20 split of non-sales to sales content is a great starting point.

To do quality work we know you need the right tools for the job. So here are 17 Facebook post ideas that have been proven in the Facebook world to interrupt scrolling and scream ‘talk to us!’ to your future customers.

1. Share a quote. Everybody loves a good quote, and it’s one of the best ways to grab a reader’s attention and offer value immediately. Your audience has time to read it as they scroll, and feel a full emotional response – meaning more chance of engaging with it.
2. Ask a question – Invite your audience to share their opinion. This can be anything, as long as your audience can relate. Experiment to see what they respond to.
3. Fill in the blank – Write a sentence and leave a blank underline. Ask your audience what word they would use. For example “The best highlights color for Autumn is _____”
4. Business updates– Share any critical updates happening at the business that your customers should know – especially exciting ones, like new products, services or change of location.
5. Share your knowledge – Share valuable knowledge . You can do this with text and an accompanying image, or even better, use Canva to put your wisdom in a nicely designed graphic.
   
6. Ask for advice – Ask your audience to help you with a business decision. You don’t need to use their answers (if you do, they will love it!), but either way they will love getting involved. For example – “Which design should we use for our new logo?”
7. Show behind the scenes – Post a photo of your business behind the business. Share with your audience what goes on behind closed doors. It will show that you’re genuine, and you like to have a little fun.
8. Facebook giveaway – Entice your readers with a competition that requires a Facebook action, i.e. ‘share, like or comment’ to win, or rewarding the best answer to a question.
9. Weekly Theme – A popular and effective concept is coming up with a unique regular theme for your page and posting about it the same time each week or month.
10. Share Your Work – There is no better way to get potential customers excited than by showing them  what you can do. Make it as exciting, attractive or impressive as possible to grab their attention!
11. Show your community involvement – If you’re involved with your local community, take photos and share what you’re up to. You can also share links to any community or local initiatives that might interest your audience.
12. Breaking News – When something big happens in your industry (or another one your audience follows), share an article about it. This shows that your finger is on the pulse and you know what’s happening out there.
    
13. Get personal – Share something from your personal life or one of your employees. It’s best to share uplifting or emotional stories. If you’re not sure, ask yourself ‘is this something my audience would connect with?’
14. Testimonial post – When you get a brilliant comment from a customer, share it up! If you want to make it stand out a bit, try overlaying the text on an image using Canva.
15. Tell a story – We all love a good story. If something funny or thought-provoking happened at your business, share it. Just make sure it’s a short one or your audience will move on quickly.
16. Share a link – this can be either another Facebook page or an external link to something your audience would find interesting.
17. Promote what you love – If you use a fantastic supplier, handy equipment or have a tasty local cafe – like their Facebook page, share their stuff and thank them in posts. They’ll be grateful (and you might get a few sneaky shares in return).

Got any more great ideas you use frequently? Share them with us below!