Green is the new Yellow – Will we see an increase in Google Adwords clickthroughs?
It’s here! Google has changed the colour of their ‘ad’ labels across the search platform, in an interesting development for Google Adwords clients. After a lengthy trial in Europe and the US, it seems that Australia has now been given the rub of the green.
Google has been testing yellow and green labels since April, with this test either finished or the Australian market being assessed. For now though, green is definitely the new yellow!
An announcement from Google read,
“We regularly test ways to improve the look and feel of our search results page. We’ve been experimenting with a green search ad label and have decided to roll it out based on positive feedback from users and advertisers. Our goal is to make our results page easy to use, and our labeling clear and prominent”.
It would seem using the same green for the label as the display URL would make it easier to miss, but Google says it studied whether the change in color had any impact on users being able to distinguish paid (through Google Adwords) and organic listings and found none, which it says was the goal.
A local look at the new changes…
Out with the old (yellow ads)…
And in with the new (green)!
We tested the before and after scenario of a local business – one with the yellow ads and one with the new green ‘ad’ label. You can see the new Google Adwords changes by clicking the link for our search term.
At first glance, this might seem like a pretty simple change for ‘change’s sake’. It would be interesting to see the data Google was able to extract from these colour changes.
So, why are we so excited about this recent change?
Google’s goal is to deliver better value for businesses advertising through their Google Adwords platform, which leads us to believe that this recent change up of colours might positively influence click through rates. If this is the case, we will certainly be watching with great interest and look forward to sharing some results both pre, and post change.