If you’re a small business running an Instagram account, it’s time to put on your party hats – a recent announcement has revealed 3 exciting new Instagram tools for small businesses are coming to Australia.
Since Instagram started up years ago, small and medium businesses have been marketing in the dark. We have been trying to build our brands with as much visible information as the kids posting images of their skateboards in the park.
But something big has happened – Instagram spent some time conducting heavy research into what small businesses really need to win more customers. And it’s going to pay off enormously because there are 3 new Instagram tools for small businesses with the specific purpose of helping you make money.
If you haven’t taken Instagram seriously as a marketing tool, you certainly will now. These changes open the doors to so many new and exciting opportunities, and we can’t wait to see what we can do with them!
The three updates are:
- Official business profiles with a powerful contact button
- A visual dashboard with post statistics and trends
- Paid promotion of posts
We’ll walk you through each of these so you know the potential these hold for your business.
1. Instagram Business Profiles
This has been on the cards for a little while now, and it’s fantastic Instagram have finally confirmed the rumours. What this means is you will be able to officially register on Instagram on a business which opens up a range of useful new features to you.
Business profiles will offer a bigger profile description, as well as a category tag for your business and most importantly (we think) a big fat easy-to-use contact button.
The contact button means this: you don’t have to waste precious hours monitoring Instagram comments for questions or messages to you. Users can now call, email or message you directly:
Now if they like something you posted (let’s say a cool haircut at your hairdressing salon), they have a ‘call’ button right in front of them. If they’re excited by what they see, and one click gets you on the phone for an appointment, that means one thing – your phone will be ringing more often.
2. Instagram Now Has An Insights Dashboard
In a massive first for Instagram, advertisers like you will be able to see how many impressions, how much reach and what sort of engagement (and at what times) your posts are earning. There’s also an opportunity to compare those numbers with the previous week or month.
Analysing data is never a fun job, but in true Instagram form they’ve made the dashboard easy to read and simple to use. Here’s a sneaky preview:
The dashboard will be mobile only for now, and will also help you gather crucial marketing info about your audience such as age, gender, location and more.
Looks pretty epic, doesn’t it?
3. Promote Your Instagram Posts
Yes, there is now a way to ‘boost’ your best Instagram posts the same way you can on Facebook.
Instagram has said you will be able to ‘turn well-performing posts into ads’ with the optional addition of a call-to-action button.
Studies have already proven that Instagram is an intimate place – A review by Forrester showed Instagram users are 58 times more likely to engage with business content than Facebook users, and a crazy 120 times more likely than those on Twitter.
Given those engagement stats, this new feature is a gold mine for testing your posts and learning which ones earn more website visits and eventual purchases. To make that cake even sweeter, you’ll have a visual dashboard in the palm of your hand to track the cake start to finish.
It’s making us hungry just thinking about it.