It’s common knowledge that people use Google to find products, services and events in their local area. Google Adwords gives businesses and advertisers a platform to reach these people by displaying ads targeted at specific keywords that are searched on Google.
Appcelerate Digital are Google Partners – and through our partnership have developed best practice techniques and tactics to ensure that our clients are getting the best bang for buck when it comes to advertising online. Through our classroom style training, we will share and dive deeper into Google Adwords and how you can utilise this platform to generate more leads for your business and clients.
Our training differs in the sense that it’s practical. We use real-world examples and work on real ad accounts so that by the end of your session, you’re ready to take on Google Adwords and start harnessing the power of this exciting ad platform.
We also cover the use of Google Analytics and how the suite of Google tools can be used to better deliver value and gain a better understanding into your target market.
Who Should Attend Our Training?
Digital Marketers and Advertisers
Agencies and Agency Staff
Web Designers and developers
Search Engine Optimisers
Small Business Owners and Marketing Staff
Anyone who wants to start generating more leads through Google
What You’ll Learn
We love classroom style training. Why? Well, we feel like getting hands on with the people who live and breath Google, Adwords and all things Analytics really has value. Our training is designed to answer your pressing questions and we tailor our sessions around the unique questions and circumstances that your business, agency or clients find themselves in.
Some of the topics we cover:
- Introduction to the Adwords Interface
- Campaign Setup and Adwords Basics
- Creating Stand-Out Adwords ‘Ad Copy’
- Understanding Google Adword’s Keyword Planner
- Reporting and Using Data to Create Value
- Understanding Quality Score and Adwords Ranking Factors
- Google Analytics Integration
Our training sessions usually run for 3 hours. We recommend budgeting for an extra 30mins for any extra Q&A’s.
Please note, all venues will be in the CBD.
|Course||2017 Course Dates|
|Google Adwords Fundamentals
Create your first ad campaign and start generating results immediately. Learn best practice and get familiar with the Adwords interface.
Adelaide – 27th June & Selected Dates in July | Sydney – 4th August | Melbourne – 14th & 15th August
Get in-depth with Adwords and learn about re-marketing, display ads, conversion tracking and Google Analytics integration.
Adelaide – 27th June & Selected Dates in July| Melbourne – 15th August
|Google Analytics Fundamentals (inc. Google Tag Manager Overview)
Learn more about the power of Google Analytics and how your website works. Get familiar with the Google Analytics interface. Learn about conversion and event tracking. Covers basic usage of Google Tag Manager with Analytics integration.
Adelaide – 28th June & Selected Dates in July | Melbourne – September 18th
- Individual (one-on-one) training is available upon request. Please email firstname.lastname@example.org to discuss options.
Book your spot now!
More Than Just Adwords
Getting real value from Adwords comes from understanding your customer. With the help of Google’s extensive range of tools such as Google Analytics and Google Tag Manager, we can gather data to help us build a better-rounded Adwords campaign that increases engagement, drives down our total cost and more importantly, increases conversions.
Appcelerate Digital offers training in all of these areas and also cross-references the use of these platforms to give you a well-rounded training experience.
A little bit
about your trainer…
Rye started designing websites when he was 11 and had his first paying client by the age of 13. Since then, understanding websites and where people come from online has been a constant passion.
A career in sales, technology and training means that this passion for the online world is now shared with other eager minds hungry to learn about how Google can help them generate more leads and exposure online.
Rye brings enthusiasm, passion and knowledge into each training, helping attendees extract real value from every session.
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